Tracking links for promoters

Tracking links measure traffic and completed sales attributed to a particular promoter or distribution source without changing the buyer's price.

Create and distribute a link

Open Events → Tracking links, select the relevant event, and create a link with a descriptive internal name and code. Codes contain 2 to 32 uppercase letters, numbers, dashes, or underscores.

Use a naming convention that identifies both the source and channel, such as a promoter name followed by the publication channel. The generated event URL includes the tracking code in its tracking query parameter. Share the complete generated URL rather than removing or rewriting that parameter.

Create a separate link for every source that requires independent reporting. Reusing one link across several promoters prevents their results from being distinguished.

Understand attribution

When a buyer follows a recognised link, the browser stores that source for seven days. A later recognised link replaces the earlier source, so attribution follows the most recent valid link. Click counting is limited within the browser session, while a completed order is attributed once during settlement.

Attribution is best-effort. Browser storage restrictions can prevent a source from being retained, and an unknown or stale code does not block the buyer from purchasing. These safeguards protect checkout at the expense of guaranteeing attribution for every visit.

Read the metrics

The tracking-links table reports clicks, orders, tickets, and gross attributed revenue. Gross revenue records the settled order total and is not reduced if an attributed order is later refunded. Use Transactions and payout records when calculating net revenue, commission, or final campaign profitability.

A tracking link does not apply a discount. If a promoter should also offer one, create a coupon and distribute both the tracking URL and coupon code. The coupon changes the price; the link records the source.