Coupons and discounts

Coupons apply a defined discount at checkout without changing an event's published ticket prices. Each coupon belongs to one event.

Create a coupon

Open Events → Coupons, or select Coupons from the relevant event page. Enter a code and choose the discount type:

Codes are converted to uppercase and must contain between 2 and 32 letters, numbers, dashes, or underscores. A code must be unique within its event. Choose wording that is easy to enter accurately but not so general that it is likely to be used unintentionally.

A percentage discount can be set from 1% to 100%. A fixed discount must be positive and is capped at the eligible subtotal, so it cannot make the order total negative.

Define the restrictions

Optional controls include:

• Maximum redemptions limits the number of completed qualifying uses.
• Expiry prevents acceptance after a specified time, interpreted in the organisation's time zone.
• Minimum subtotal requires the ticket subtotal to reach a defined value before the discount applies.

Review every restriction before distributing the code. A broadly shared coupon may reach buyers outside the original audience, and checkout applies the configured conditions consistently.

Understand redemption and fees

The buyer enters the coupon in the order summary. A valid discount appears before payment. The discount reduces the ticket subtotal before the service fee is calculated.

When a buyer commits to payment, the system reserves a limited redemption transactionally so several buyers cannot exceed the cap at the same time. The redemption is released if the checkout expires or payment fails. This may make a capped coupon available again after an abandoned attempt.

A coupon changes the buyer's price. A tracking link records attribution without applying a discount. When both are required, distribute the tracking URL and coupon code together and verify each against the intended event before launch.